2016 Online Marketing Recommendations

I recently had a client asked me what was the best way to succeed with your online marketing in 2016. Learning from the past, Google now relies on social signals. What this means is if you publish one of your posts on your Facebook page and someone clicks on the link this is classified as a social signal.

There is tons web 2.0 websites on the Internet so it doesn’t have to be just Facebook. Other properties could include Twitter, Diigo, Delicious, Google + etc. When someone finds your information on one of these sites and then clicks on your link this is classified as a social signal.

Also if someone finds your post on one of these web properties and shares your post with their friends this is also classified as a social share.

This not only counts as a social share but if your posts gets shared amongst other friends and gets posted on other accounts this also creates as a possible backlink.

So my quick answer to succeeding with online marketing in 2016 and beyond is:

1. Have a properly built website that is search engine friendly. This is like the foundation of your home. If built properly the search engines can and will understand what your site is about and rank it accordingly.

2. Post/publish related information on your website. With Google’s new semantic search trust is a huge factor. If you can provide high quality content this builds trust.

3. Syndicate your content to all these web 2.0 properties. People don’t rely on Google for information they search on multiple social media sites to. So having your information on these sites people can find it.

4. Submit your RSS feeds to the major RSS directories. This will help your content get published across the web.

5. Publish a press release announcing some of your services. This is a practice that has been going on forever. These press releases should have a link pointing back to your website so this will help your SEO

6. Build your reputation. More and more people look for reviews and your reputation about your business. More and more people search online before buying a product or service so if you have a five star reputation there is a greater chance they will become customers of yours.

7. Build your marketing funnel. If someone comes into your shop or visit your website there should be a way for you to get their contact information. This way you can market to them over and over.

8. Share and market all your web 2.0 properties.

I hope this helps. SEO is not like the past where you can just build backlinks to your site. Google now looks for social signals that are about your business and brand. Sure back links do have a part in website SEO marketing but they are becoming less and less important. Social signals are becoming more important in 2016 and in the future.

 

Keyword Stuffing Video

Hi! It’s Scott here from Solutions Web Consulting. Got a call today from a guy, a remodeling contractor in Ladner, B.C., and he was concerned about keyword usage and keyword stuffing. So what I thought I’d do is create a quick video and show you an example of what not to do.

I came across this plumber’s site and it has to be one of the worst cases of keyword stuffing that I’ve seen. What the guy has done here is: he’s a plumber in Vancouver, and these are all cities inside or in the surrounding areas of Vancouver.

He’s even gone to the point of using communities inside the cities. So if you look at Richmond, Broadmoor, and Sea Island, these are all little communities inside of Richmond.

So what I would suggest to do here is to remove all these keywords from the footer. All these keywords were in the footer of the site and then remove all these keywords. I would then write an article for every city.

So taking Richmond as an example, you could write an article about the city of Richmond, and because Broadmoor, Sea Island, Burkeville, Brighouse, Seafair, Steveston, South Arm are all communities inside of Richmond you could mention these communities and then have a call to action, talking about your plumbing service or your remodeling service or whatever business you’re in and have a call to action to call you.

This way, in the eyes of Google, your Richmond BC article could actually and it should actually rank for the smaller communities inside of the main city.

Setting up your site and stuffing keywords like this might work for a while, but long-term, Google is going to see this and penalize your site. You might never get any traffic depending on how hard they penalize your site.

I hope this helps. If you found this video helpful, please subscribe to our YouTube channel. If you have a question about your website, be sure to use our contact us form on our website and send us your questions. We would be glad to answer them for you. Until next time. I hope this helps.

 

Welcome to SolutionsWebConsulting.com

 Hi, welcome to SolutionsWebConsulting.com. This is my very first post for a brand-new site. I have been working online for 10+ years and have many friends that own local businesses and they always ask me questions about the best way to make money from their websites. This is why I decided to create this website to help businesses make money from their online digital asset.

Did you know that there is more to your website than SEO. A lot companies try and sell you as SEO services but the real fact of the matter is SEO is only one part of your digital asset. If you can build your digital assets one step at a time it will become a money making lead generation magnet that will attract new clients for a long period of time.

Not only that your digital asset will increase the value of your business if you ever decide to sell. I hope you find this website valuable and if you are looking for certain information or have a specific question about your website be sure to contact us using our contact us form which can be found by clicking on the link.