Why Do You Need to Capture Your Customers’ Information?

why having a database is a great marketing tool

If you consider your company’s marketing capabilities important, then customer data must be a priority. Without it, your marketing efforts may not be as effective as you might imagine. Capturing information about your customers is not difficult, and there are many tools to make the process a lot easier. If you have your customer’s contact info you can make yourself a ton of money.

Here are 6 reasons why you need to capture your customers’ contact information:

  1. Know your customer

In order to be successful as a business, you need to know your customers so well that you can predict what they want and provide it even before they ask. Database marketing, for instance, is only possible when you have an accurate history of their purchase history.

  1. You can offer personalized service and communication

Capturing customer information allows you to know who they are, when and how they purchase products. This can be used to design personalized communication and services that will make your customers feel valued. As a result, your efforts will better match their expectations, which will encourage customer loyalty.

  1. You can market to them

Existing customers are more likely to respond positively to direct marketing efforts, particularly when they have had a positive experience with your company. Email marketing is especially effective when you have already built a solid relationship with your customers. This also means that they will be more willing to make future purchases from your company.

  1. You can build customer segments

Obtaining your customer’s information also allows you to learn their purchase habits – what, when and how often they buy. With such information, you can build segments of customers with similar behavior and then design targeted marketing for them. For instance, you can determine which of your customers to offer incentives to as well as those willing to pay full price for your products or services.

Additionally, having their contact information allows you to easily follow and track one-time customers and convert them into loyal customers.

  1. You can maximize profits

You’re in business to make money, and having your customers’ information helps you do just that. It’s now common knowledge that making money off existing customers is much easier and profitable than from new customers. Generating business from new customers is expensive, which is why your existing pool of customers is your best bet at keeping your business afloat. Customer retention strategies such as email marketing are much easier, cheaper and effective.

Helpful tip: Be careful about asking for too much data from your customers, particularly when they are not making a purchase; this could alienate them. As a rule, ask for no more than three pieces of information at a time, and then aim to gather more during future interactions.

The goal of capturing customer information is to ensure your customers keep coming back to you. By identifying opportunities for continuity and using the information strategically, you can keep them reigned in for years to come.

If you would like expert advice or assistance on email marketing and database marketing, please don’t hesitate to contact us today.

4 Reasons Why You Need To Get Positive Online Reviews

benefits of postive online reviewsIf there’s one thing that should not be in doubt, it’s that online reviews have a huge impact on your digital business portfolio. In fact, potential clients need to see positive reviews of your business before they buy from you. Statistics show that over 88% of shoppers incorporate reviews into their buying decision.

It’s worth noting that a good online review today is just as good as a good referral. They both show that you’re running the type of business customers want to be associated with. Like referral leads, good reviews allow you to skip a lot of the relationship building and guarantee high closing numbers.

Here are 4 reasons why you need to get positive reviews:

1. It contributes to your local SEO efforts

Although they may not directly affect all organic search rankings, reviews impact specific or local searches. Location-specific searches favor highly rated businesses and will rank them first. Additionally, although other factors will also come into play, the total number of reviews, their length and quality, as well as the variety of review sites where your business features will contribute to where you fall in the pecking order.

2. Ratings feature prominently on Google Map

The Google Map search layout shows ratings and reviews prominently, so users can immediately tell what others think of your business. This is the kind of immediate feedback that encourages buyers to make a snap decision. Additionally, results are also ranked based on their rating performance and reviews.

3. Customers are increasingly trusting strangers over brands

In the absence of word-of-mouth, online reviews are highly trusted by internet users. In fact, statistics show that although reviews from family and friends are generally more trusted than online reviews, more than 50% of shoppers between 18 and 34 years say they trust online reviews more than the opinions of family and friends.

4. User reviews increase conversions

Customers will more likely make a purchase from a site with user reviews, and visitors that interact with reviews and customer questions will spend more than visitors who don’t. Note that this doesn’t only apply for good reviews – even bad ones. A few not-so-good reviews actually help create a more authentic look. Customers may even dismiss reviews as fake if they’re all good.

Helpful tip: Many online review users will search for the name of a product and include the word ‘review’ or ‘rating’ to the search. It is therefore important to include reviews on your site as you will have a better chance of picking up this traffic.

It’s not just important to have good reviews. You also need to deal with bad reviews positively and see it as an opportunity to improve your business, not just for the individual customer, but also for other customers forming opinions about your business based on those reviews.


4 Huge Benefits Video Marketing Offers Your Business

Despite their growing popularity of video marketing, a lot of people still view it as an expensive form of marketing that is best left to the big brands with millions of dollars worth in marketing budgets. Nothing could be further from the truth, because even with a tight budget, you can still make the most of video marketing.

Thanks to mobile devices, people can watch videos anywhere at any time, creating a huge potential market. Additionally, the positive results you will gain will more than offset any costs that it may incur.

Here are 4 video marketing benefits proving why you should include it in your brand building efforts:

1. Videos allow you to get and hold people’s attention

More than 64% of internet users would rather watch videos than read text, and this is set to reach 80% within the next three years. In addition to being more appealing, videos allow you to use less of the viewers time to get your message across.

In other words, you would have greater luck getting potential customers to watch a full 3-minute video than read text with the same message that would take them almost double the time to read. It is also worth noting that email open rates increase by 19% when the word ‘video’ appears on the subject line.

2. Videos allow you to create a more memorable impression than text

Videos allow you to communicate your very important message while entertaining your viewers, which is what the most effective video ads do. Using text to do this will likely require a longer piece, decreasing the likelihood of your viewers reading through it. Additionally, viewers are far more likely to remember a video they watched than a written piece they read.

You also get the chance to give your brand a human touch through direct personal messages, something that will help build your reputation and customer trust. Keep in mind that more people today will recommend a company after watching their video.

3. Videos are actually quite affordable

Contrary to what many assume, video marketing need not be time-consuming, expensive or complicated. At its simplest, you can actually use your smartphone or a budget camcorder to create something that will capture your audience’s attention.
Cheap lighting and some help from a video editor to give it a professional touch should not cost much, and you gain all the benefits of video marketing that big brands enjoy.

4. Videos improve your SEO

Simply put, Google loves videos. Posting videos on your site is a great way to increase your search ranking. In fact, research from Forester showed that when there’s a video on your web page, it is 53 times more likely to appear on the first Google results page.

Helpful tip: It’s advisable to have a couple of videos on your site. However, ensure that each video offers some value to your viewers and is not just promotional. Teach them something new or entertain them for the best result.

Any business set to succeed in this day and age cannot afford to neglect the need for video marketing and its benefits. Smart business people are not asking whether they should use video marketing; they’re asking how they should use it.


4 Major Ways Local Business Directories Can Help To Improve Your Advertising

tips for using local directories for advertising

There’s really no point of having your business online if customers cannot find you. Unfortunately, a lot of business owners do not take advantage of one of the most helpful yet simple tools to improve their online visibility – local business directories.

These directories typically provide the most basic information on companies such as the business name, address, contact information and website. Listing your business in a local directory allows you to provide accurate information about your business that can easily be found by a wide base of potential customers.

Here are just some of the benefits you may be missing out on if your business information is not yet listed in local directories:

1. Targeted Advertising

Most customers will use local directories when looking for a particular company, service or product. They will typically use a search term that includes the product or service and their geographical area. If you have not availed your local directory submissions, your business will probably not come up among the first results, so you’re essentially missing out on a lot of traffic. Additionally, these customers are likely performing these searches to make a purchase, so you cannot afford to miss out on this simple form of advertising.

2. Improved Inbound Marketing

When you include your website URL as part of the information you provide, this provides valuable inbound links to your website. As a result, the ranking of your website on popular search engines could improve, which would then increase the number of visitors and potential customers to your site.

Keep in mind that Google Search holds a lot of these local directories in high regard, so you receive a dramatic boost in search rankings by simply being listed in one or more of them.

3. Boost Your Local Business Growth

Business directories offer the most convenient way for potential customers to gain accurate information on business including the name, address, phone number and website. As such, when your online listings are accurate, customers are able to easily find you when using local search apps or directories. This is also why you must ensure that your information is up-to-date and check regularly for updates.

4. Enhance Your Reputation

A person that uses online directories is in most cases ready to make a purchase and is looking for reputable business. The simple fact that they can find your business on an online directory is viewed as good reason to trust your business. It is therefore logical to expect that the level of trust among customers increases with the number of reputable directories in which your business is listed.

Helpful tip: Make sure the business details provided on different directories (including your business name, address and phone number) are the same. If they are different, your business will be viewed as different multiple businesses. If your business can be found in different locations, then you need to differentiate them based on the particular geographical areas.

The best part about using local directories for advertising is it’s free, or comes at a very low cost. Additionally, it generates organic traffic to your website, something you can never have too much of.

If you’re looking for expert advice on how you can make full use of the most reputable local business directories, or to talk to an online marketing expert, please contact us today.

Why pay attention to your online reputation?

why you need reputation marketingA few tips on why you need to take care of your online reputation including monitoring, managing and marketing.

I had a client today call me and ask about their online reputation. They have been spending tons of money advertising and not seeing any return on their investment (ROI).
They said they have been spending lots of money on Google Adwords, Facebook marketing and in their local newspaper. They have even updated their website and hired a local writer to start writing content focused on their products and services.

I said to them this is great but what does your online reputation look like? I did a search for them and then realized their reputation sucked. They had lots of bad reviews and even had a few websites with a 1 Star.

I gave them a few tips on how to get started repairing their reputation but I also said this takes time and you need to monitor and market your reputation.

More and more people search online before making a buying decision so monitoring and marketing your reputation is a must. If you get one bad review this can have your potential client or customer going to your competition.

In today’s online world you must take your reputation serious. If you don’t you are putting your business at risk. Not only that if you monitor your reputation and for some reason there is a bad review then you will be notified right away and have time to respond to it before any new customers see them.

Every business is going to have bad reviews but if you respond correctly you can turn a negative review into a positive preventing any more things happening. If you see a Beta review you can change your working practices so it doesn’t happen again.

I hope this helps if you have any questions about your reputation or online marketing be sure to give us a call or use the contact us form on the site.