5 Reasons Why You Need To Build Your Online Business Reputation

build online reputation

About 61% of shoppers research products online, and about 90% of customers say their buying is influenced by online reviews. Additionally, 85% of consumers say they will read up to 10 reviews before they can trust a business. This shows that your company’s reputation should be prioritized as part of your marketing efforts.

Your advertising efforts, regardless of how much you spend on them, only serve to introduce your business to the public. However, most people today will go online to find out more about your business and gauge its reputation before doing business with you.

To break it down, here are 5 reasons why you need to build your online reputation:

1. Your online reputation attracts customers or turns them away
Acquiring the trust of your client’s trust is a huge step towards the success of your business. Consumers typically discuss their purchases, and it’s never been easier to do this than it is today, thanks to the internet. It is worth noting that while a good reputation can take years to build, it can be destroyed in a short time. Even worse, negative reviews can cause even your existing customers to go elsewhere.

2. Your online reputation affects your sales
Since customers want to find out about a business beforehand, it follows that a good reputation will bring paying customers to your business. In fact, your reputation may be one of the biggest factors affecting your profits. When the reputation of a business falls, you can be sure that its profits will soon follow.

3. Your online reputation affects your competitiveness
When customers read negative reviews about your business and decide not to buy your products or services, this does not solve their problem. They will keep searching for a company they are comfortable doing business with, and will ultimately buy from your competition. Additionally, customers will often compare ratings before deciding where to buy. In other words, your reputation indicates where you stand in comparison to your competition.

4. Your online reputation affects your business partnerships
With a poor reputation, you have even more to worry about than just the customers. Potential and existing business partners may come across a poor review posted online, or even read about alleged bad business practices in your business.

Your business partners have an even bigger stake in your business than your customers, because they stand to lose their money if your business fails. A poor reputation is therefore dangerous as it could put your future income at risk in case a partner is put off by something online.

5. Your online reputation affects your workforce
Prospective employees will likely research your company before they apply to work for you. A negative blog post by one of your former employees could keep the highly competent professionals you need from your company.

Helpful tip: The best approach to building your reputation is to use a system that allows you to be proactive.

We offer a simple yet efficient system that will not only monitor your online reputation, but will also help build a good reputation for your business. Contact us today for more information.

Forget Your SEO Build Your Reputation With Reputation Marketing

Building your online reputation is one of the best things you can do to help get more customers. What do you think happens when a potential client sees your ad in the local newspaper, finds your website in the local search results, see your paid ad in the PPC platforms like Google Adwords?

What do you think they do? They go online and look at your reputation. If you have a great reputation they most likely will pick up the phone and call you.

If you reputation sucks then there is not chance or a very slim one they will call you and want to do business with you.

There is a 70% chance if a potential customer sees your positive reviews they will pick up the phone and call you. There is a 60% chance they would recommend your services to a friend or family member.

Having a great online reputation helps build trust and now a days more and more people want to do business with people and businesses they trust.

There is several ways you can build trust.

1. Promote your online reviews using video. People love videos so if they find a review about your business in video format there is a better chance they will watch it and call your business.

2. Get interviewed as an expert. You can then take this interview and publish it as text on your website and on your web 2.0 properties. Better yet you can get interviewed using video and then take the video and shared on the top video sharing sites and then get the audio transcribed into text and then publish it on your web 2.0 properties, the online directories and your website.

3. Get your customers to leave reviews about your business online. This can be a challenging thing but if done properly your customers can leave a review shortly after they purchase your product or service.

You can use software designed to contact your existing list of customers and ask them to leave you a review. This can be extremely time consuming but it can be done. Another alternative you have is to use specially designed review software that is designed only for contacting customers to the leave reviews.

The more positive reviews you have online the more these are changes are going to love your website.

When people find these positive reviews they will share your information and visit your website so the search engines call this a social share which is the future in website marketing. This is the future of SEO, people sharing your information in the social networks and then visiting your website.

Having a positive online reviews is one of the best ways to build trust with your customers and you will be seen as an expert. Nowadays more and more people want to deal with businesses that have a positive reputation. No matter where you advertise people are going to research your business looking for positive reviews so be sure to include reputation marketing in your marketing budget.