Email marketing is a great way to stay in contact with your existing or potential customers or clients. If it is programmed and automated properly you can make money 24/7 while you sleep.
It’s one of the most over looked ways of generating revenue for your business. Email marketing is one of the best ways to stay in contact with your clients and you can sell to them over and over.
For any upcoming specials or coupons you might have or any other products or services you offer you can email your customers or clients notifying them. This is a great way to sell your products and services.
Email marketing is very inexpensive as well. For a few dollars per month you can send out thousands of emails. The return on investment ROI is extremely high. You are paying a small monthly fee is then after a few sales everything is profit.
Also it can be automated. Once the emails are set up then it runs on autopilot. Emails can be programmed to go out at certain times so all the work is done for you after the initial setup.
Another option you have is to send out emails whenever you want. You can write an email and send it out. It doesn’t have to be programmed
Every time a customer visits your business you should be capturing their email address. For example you could have a contest of some kind offer a coupon or their next purchase. In order to receive your offer they would have to add their name and email address into a program of some kind or on a piece of paper. What you have their contact information you can send them more information in the future.
Alternatively if someone buys from you once they have paid for their product or service you can then ask them for their name and email address. You could have a CRM (Contact Management Program) open on your computer you could quickly add their name and email address. For even more power could ask for their cell phone number and you could text them your any upcoming offers.
Alternatives you have is to provide value. You don’t necessarily have to offer anything for sale but you can send them some information about whatever your business represents. An example would be if you own a gardening shop you could send them information about getting ready for spring and the things you can do now to get ready.
You can also send information about planting garden planters. This could be a helpful video or some text with some steps on how to get the best plants.
The options are endless. You provide valuable content people will love you. Once they love you they will trust you and will buy from you.
The hardest thing is taking the first step to start capturing the contact information of your clients or customers.
Once you do it will be one of the best decisions you will ever make. Better yet hire a professional like us to take care of it for you.