4 Huge Benefits Video Marketing Offers Your Business

Despite their growing popularity of video marketing, a lot of people still view it as an expensive form of marketing that is best left to the big brands with millions of dollars worth in marketing budgets. Nothing could be further from the truth, because even with a tight budget, you can still make the most of video marketing.

Thanks to mobile devices, people can watch videos anywhere at any time, creating a huge potential market. Additionally, the positive results you will gain will more than offset any costs that it may incur.

Here are 4 video marketing benefits proving why you should include it in your brand building efforts:

1. Videos allow you to get and hold people’s attention

More than 64% of internet users would rather watch videos than read text, and this is set to reach 80% within the next three years. In addition to being more appealing, videos allow you to use less of the viewers time to get your message across.

In other words, you would have greater luck getting potential customers to watch a full 3-minute video than read text with the same message that would take them almost double the time to read. It is also worth noting that email open rates increase by 19% when the word ‘video’ appears on the subject line.

2. Videos allow you to create a more memorable impression than text

Videos allow you to communicate your very important message while entertaining your viewers, which is what the most effective video ads do. Using text to do this will likely require a longer piece, decreasing the likelihood of your viewers reading through it. Additionally, viewers are far more likely to remember a video they watched than a written piece they read.

You also get the chance to give your brand a human touch through direct personal messages, something that will help build your reputation and customer trust. Keep in mind that more people today will recommend a company after watching their video.

3. Videos are actually quite affordable

Contrary to what many assume, video marketing need not be time-consuming, expensive or complicated. At its simplest, you can actually use your smartphone or a budget camcorder to create something that will capture your audience’s attention.
Cheap lighting and some help from a video editor to give it a professional touch should not cost much, and you gain all the benefits of video marketing that big brands enjoy.

4. Videos improve your SEO

Simply put, Google loves videos. Posting videos on your site is a great way to increase your search ranking. In fact, research from Forester showed that when there’s a video on your web page, it is 53 times more likely to appear on the first Google results page.

Helpful tip: It’s advisable to have a couple of videos on your site. However, ensure that each video offers some value to your viewers and is not just promotional. Teach them something new or entertain them for the best result.

Any business set to succeed in this day and age cannot afford to neglect the need for video marketing and its benefits. Smart business people are not asking whether they should use video marketing; they’re asking how they should use it.


Video Marketing Agency Vancouver BC

Did you know that YouTube is the second largest search engine int world after Google? Or that an average US citizen watches 186 online videos per month?

The truth is, we don’t watch TV like we used to. YouTube is replacing TV nowadays, as you can see in your daily life.

More importantly, you need to be aware of this fact if you want to promote your business in the most effective way with the lowest costs.

You see, videos can be used to promote your products or services to educate your customers or to entertain them. However using videos, they can bring more clients through your door.
If you’re not using videos, then you’re actually losing customers to the competitors who are using them. In the end, it doesn’t matter what business you are in, you can benefit from using videos in your promotional campaigns.

The best part is that you don’t need to write a huge check to promote your business through videos as you do when advertising on TV. In your opinion, which type of video could help your business the most?


Why You Need to Use Videos in Your Marketing Plan?

Video marketing is a must for most businesses.Video is a powerful medium that allows you to make a connection with your customer and tell your company story that can be viewed on all types of devices. You can tell your customers who you are, what you do and how you can help them.

People of all ages watch video and the numbers continue to grow at a very fast pace. Videos can be very entertaining and can get your message across in a very short period of time. Incorporating video marketing in your marketing strategy for your business is an effective way to reach your potential customers.

Video Marketing for Small Businesses

Because video is accessible on all different types of devices like cell phones, iPads, tablets, social media platforms like Facebook and even on your website it is making video marketing for small businesses very attractive because your message appears everywhere which is available 24/7.

More and more people search online for business reviews before making a buying decision so what better way to get your message across with using videos.

Benefits of Video Marketing

You are more likely to watch a video then read, video is a better way to communicate with your potential customer, people watch video on all types of devices so you can get your business message across any time, consumers find videos helpful in making a purchase decision, videos give a positive impression of a company, video marketing can be a very inexpensive way to market your business.

Marketing Your Videos

Publishing your video on the video sharing websites is a great way to market your business. These video sharing sites have a loyal base of viewers which can turn into your customers. There is specific types of video sharing sites and publishing your videos on these types of sites can have a greater impact on your marketing.

Using Video Marketing To Convert Customers

There are many ways a small business can use video marketing to increase their online presence in the eyes of a potential customer and then convert them into paying customer.

1. A general marketing video will help promote your business 24/7
2. You can demonstrate a product or service
3. You can create video reviews from your positive feedback
4. You can be interviewed as an expert and then publish your video.
5. You turn an FAQ’s page into videos.
6. Create company videos from parties and special events.
7. Create how to videos explaining things.

There is many other ways you can promote your business using video but these are a few of the top ones.

The disadvantage when it comes to using video is it can take some time to create them. They should be professional design and have a message about your business, your products and services. Sure you can create videos with your mobile phones but videos you use for promoting your products and services should be professionally done.

Also it takes time to publish your videos to all the major video sharing sites. This is something you might want to think about hiring a video production company/video agency to make your video and if possible get them to publish for you.
If you have any questions about video production services for your business or publishing your video be sure to give us a call. We can help you out.