Marketing Archives - Solutions Web Consulting

Forget Your SEO – Build Your Reputation With Reputation Marketing

Building your online reputation is one of the best things you can do to help get more customers. What do you think happens when a potential client sees your ad in the local newspaper, finds your website in the local search results, see your paid ad in the PPC platforms like Google Adwords?

What do you think they do? They go online and look at your online reputation. If you have a great reputation they most likely will pick up the phone and call you.

If you reputation sucks then there is not chance or a very slim one they will call you and want to do business with you.

There is a 70% chance if a potential customer sees your positive reviews they will pick up the phone and call you. There is a 60% chance they would recommend your services to a friend or family member.

Having a great online reputation helps build trust and now a days more and more people want to do business with people and businesses they trust.

There is several ways you can build trust.

1. Promote your online reviews using video. People love videos so if they find a review about your business in video format there is a better chance they will watch it and call your business.

2. Get interviewed as an expert. You can then take this interview and publish it as text on your website and on your web 2.0 properties. Better yet you can get interviewed using video and then take the video and shared on the top video sharing sites and then get the audio transcribed into text and then publish it on your web 2.0 properties, the online directories and your website.

3. Get your customers to leave reviews about your business online. This can be a challenging thing but if done properly your customers can leave a review shortly after they purchase your product or service.

You can use software designed to contact your existing list of customers and ask them to leave you a review. This can be extremely time consuming but it can be done. Another alternative you have is to use specially designed review software that is designed only for contacting customers to the leave reviews.

When people find these positive reviews they will share your information and visit your website so the search engines call this a social share which is the future in website marketing. This is the future of SEO, people sharing your information in the social networks and then visiting your website.

Having a positive online reviews is one of the best ways to build trust with your customers and you will be seen as an expert. Nowadays more and more people want to deal with businesses that have a positive reputation. No matter where you advertise people are going to research your business looking for positive reviews so be sure to include reputation marketing in your marketing budget.

Attract More Customers Make More Sales – Use A Lead Magnet

Hi there.

I thought I’d just create this quick video about the importance of using a lead magnet in your business. This is the one we’ve created for our business. What we do is we set up business systems that help get customers to come back and buy from you over and over and over again. So, what we do here is we offer a lead magnet in exchange for your contact information. So, you could offer a coupon or gift certificate or something of value to your customer or your client or your patient, whoever it is, then you have their contact information and then you can market to them over and over again.

If you come over here, this is how a small little diagram I put together. This is your lead magnet. If we go over here, whatever your lead magnet is, they fill in their name and their contact information, and let me go back over here, and then they’re sent a thank you campaign thanking them for signing up for your offer. Then there’s another campaign where you can book an appointment. If you have a 50% coupon of some clown or a $50 coupon, this is an ignition funnel where it helps ignite your past customers to come back in and book an appointment or spend some money.

Sales CPR is a spoken coupon type offer type campaign for the get your past customers to come in and claim the coupon within a few days. The nurture funnel is the one that stays in contact with your customer or your patient for as long as you want. So, anyway, staying in front of your customer or patient for the longest period of time, the more you can stay in contact with them, the better chance they’re going to kind of come by or come back and spend some money. I hope you found this video helpful. If you have any questions or want to get in questions about our services, setting up these automated sales funnels, give us a call. Our contact information is in the description.

I hope you found this video helpful. Contact Us Today

Email Marketing Automation Agency in Vancouver BC Canada – We Are Hear To Help

When it comes to email marketing the best way to approach it is to automate everything. Automating your email marketing is a very powerful marketing tool. Our marketing automation agency in Vancouver can help you set up automated follow-up systems generating tons of sales and keeping your business in front of your potential client generating a time of new sales for a very long time. If you are looking to grow your business email marketing should be the your number one priority.

solutions web consulting

If you don’t automate you are creating another job for yourself. Who wants to do extra work. If you can automate everything when someone who walks into your practice will be automatically added to your database and the messages start automatically.

One of the first messages is your thank you message. This message should ask them how their visit was and if they have any problems be sure to give me a call right away. A personal cell phone works great. This way you separate yourself from the competition. If you are going to share your phone number this builds trust and can lead to more sales. Who else does this? No one! You will be miles ahead of your competition and better yet is all automated once set up properly and running smoothly.

The hardest part is setting up all the systems and monitoring them to make sure your marketing is working perfectly. The links need to be checked, timing of the messages need to be monitored and the statistics need to be calculated to make sure you are getting the best value for your money. Also if you need to know what is working and what is your ROI return on investment).

A great way to get started is by choosing one of our email marketing packages. From thank you campaigns, welcome emails, ignition campaigns we can start generating you more sales in a short period of time.

Be sure to use our contact page if you have any questions or would like a campaign set up.

Get More Sales More Patients With Email Marketing Now!

Do you have a plan for your business after things calm down and get better hopefully back to normal but who knows from the Corona the Corona / Covid 19 virus? Things like using email marketing to get more sales is a fantastic way to increase your revenue.

Also email is a great way to stay in contact with your patients helping you get past these tough times dealing with Covid 19 or the coronavirus depending on who you are talking to.

Do you have a plan for your business once things calm down and get back to normal? You need to think about what things can be done NOW to get your previous customers back into your office and start generating.

We have an amazing program called sales CPR. What this program does this help get patients back into your clinic by filtering out the people who are ready willing and able and are looking for and need your services. These people are enticed to take advantage of an offer with a time limit. After the time is up people are added to a nurturing campaign where they are sent helpful emails keeping your business in front of them for a very long time.

If you are looking to generate sales as quick as possible be sure to contact us here. We can put together a program and start connecting with your past patients and get them back returning to your practice and spending money with you.

Make Money While You Sleep 24/7 Using Email Marketing

Email marketing is a great way to stay in contact with your existing or potential customers or clients. If it is programmed and automated properly you can make money 24/7 while you sleep.

It’s one of the most over looked ways of generating revenue for your business. Email marketing is one of the best ways to stay in contact with your clients and you can sell to them over and over.

For any upcoming specials or coupons you might have or any other products or services you offer you can email your customers or clients notifying them. This is a great way to sell your products and services.

Email marketing is very inexpensive as well. For a few dollars per month you can send out thousands of emails. The return on investment ROI is extremely high. You are paying a small monthly fee is then after a few sales everything is profit.

Also it can be automated. Once the emails are set up then it runs on autopilot. Emails can be programmed to go out at certain times so all the work is done for you after the initial setup.

Another option you have is to send out emails whenever you want. You can write an email and send it out. It doesn’t have to be programmed

Every time a customer visits your business you should be capturing their email address. For example you could have a contest of some kind offer a coupon or their next purchase. In order to receive your offer they would have to add their name and email address into a program of some kind or on a piece of paper. What you have their contact information you can send them more information in the future.

Alternatively if someone buys from you once they have paid for their product or service you can then ask them for their name and email address. You could have a CRM (Contact Management Program) open on your computer you could quickly add their name and email address. For even more power could ask for their cell phone number and you could text them your any upcoming offers.

Alternatives you have is to provide value. You don’t necessarily have to offer anything for sale but you can send them some information about whatever your business represents. An example would be if you own a gardening shop you could send them information about getting ready for spring and the things you can do now to get ready.

You can also send information about planting garden planters. This could be a helpful video or some text with some steps on how to get the best plants.

The options are endless. You provide valuable content people will love you. Once they love you they will trust you and will buy from you.

The hardest thing is taking the first step to start capturing the contact information of your clients or customers.

Once you do it will be one of the best decisions you will ever make. Better yet hire a professional like us to take care of it for you.

Why Do You Need to Capture Your Customers’ Information?

why having a database is a great marketing tool

If you consider your company’s marketing capabilities important, then customer data must be a priority. Without it, your marketing efforts may not be as effective as you might imagine. Capturing information about your customers is not difficult, and there are many tools to make the process a lot easier. If you have your customer’s contact info you can make yourself a ton of money.

Here are 6 reasons why you need to capture your customers’ contact information:

Know your customer

In order to be successful as a business, you need to know your customers so well that you can predict what they want and provide it even before they ask. Database marketing, for instance, is only possible when you have an accurate history of their purchase history.

You can offer personalized service and communication

Capturing customer information allows you to know who they are, when and how they purchase products. This can be used to design personalized communication and services that will make your customers feel valued. As a result, your efforts will better match their expectations, which will encourage customer loyalty.

You can market to them

Existing customers are more likely to respond positively to direct marketing efforts, particularly when they have had a positive experience with your company. Email marketing is especially effective when you have already built a solid relationship with your customers. This also means that they will be more willing to make future purchases from your company.

You can build customer segments

Obtaining your customer’s information also allows you to learn their purchase habits – what, when and how often they buy. With such information, you can build segments of customers with similar behavior and then design targeted marketing for them. For instance, you can determine which of your customers to offer incentives to as well as those willing to pay full price for your products or services.

Additionally, having their contact information allows you to easily follow and track one-time customers and convert them into loyal customers.

You can maximize profits

You’re in business to make money, and having your customers’ information helps you do just that. It’s now common knowledge that making money off existing customers is much easier and profitable than from new customers. Generating business from new customers is expensive, which is why your existing pool of customers is your best bet at keeping your business afloat. Customer retention strategies such as email marketing are much easier, cheaper and effective.

Helpful tip: Be careful about asking for too much data from your customers, particularly when they are not making a purchase; this could alienate them. As a rule, ask for no more than three pieces of information at a time, and then aim to gather more during future interactions.

The goal of capturing customer information is to ensure your customers keep coming back to you. By identifying opportunities for continuity and using the information strategically, you can keep them reigned in for years to come.

If you would like expert advice or assistance on email marketing and database marketing, please don’t hesitate to contact us today.

4 Reasons Why You Need To Get Positive Online Reviews

benefits of postive online reviews If there’s one thing that should not be in doubt, it’s that online reviews have a huge impact on your digital business portfolio. In fact, potential clients need to see positive reviews of your business before they buy from you. Statistics show that over 88% of shoppers incorporate reviews into their buying decision.

It’s worth noting that a good online review today is just as good as a good referral. They both show that you’re running the type of business customers want to be associated with. Like referral leads, good reviews allow you to skip a lot of the relationship building and guarantee high closing numbers.

Here are 4 reasons why you need to get positive reviews:

1. It contributes to your local SEO efforts

Although they may not directly affect all organic search rankings, reviews impact specific or local searches. Location-specific searches favor highly rated businesses and will rank them first. Additionally, although other factors will also come into play, the total number of reviews, their length and quality, as well as the variety of review sites where your business features will contribute to where you fall in the pecking order.

2. Ratings feature prominently on Google Map

The Google Map search layout shows ratings and reviews prominently, so users can immediately tell what others think of your business. This is the kind of immediate feedback that encourages buyers to make a snap decision. Additionally, results are also ranked based on their rating performance and reviews.

3. Customers are increasingly trusting strangers over brands

In the absence of word-of-mouth, online reviews are highly trusted by internet users. In fact, statistics show that although reviews from family and friends are generally more trusted than online reviews, more than 50% of shoppers between 18 and 34 years say they trust online reviews more than the opinions of family and friends.

4. User reviews increase conversions

Customers will more likely make a purchase from a site with user reviews, and visitors that interact with reviews and customer questions will spend more than visitors who don’t. Note that this doesn’t only apply for good reviews – even bad ones. A few not-so-good reviews actually help create a more authentic look. Customers may even dismiss reviews as fake if they’re all good.

Helpful tip: Many online review users will search for the name of a product and include the word ‘review’ or ‘rating’ to the search. It is therefore important to include reviews on your site as you will have a better chance of picking up this traffic.

It’s not just important to have good reviews. You also need to deal with bad reviews positively and see it as an opportunity to improve your business, not just for the individual customer, but also for other customers forming opinions about your business based on those reviews.

4 Huge Benefits Video Marketing Offers Your Business

Despite their growing popularity of video marketing, a lot of people still view it as an expensive form of marketing that is best left to the big brands with millions of dollars worth in marketing budgets. Nothing could be further from the truth, because even with a tight budget, you can still make the most of video marketing.

Thanks to mobile devices, people can watch videos anywhere at any time, creating a huge potential market. Additionally, the positive results you will gain will more than offset any costs that it may incur.

Here are 4 video marketing benefits proving why you should include it in your brand building efforts:

1. Videos allow you to get and hold people’s attention

More than 64% of internet users would rather watch videos than read text, and this is set to reach 80% within the next three years. In addition to being more appealing, videos allow you to use less of the viewers time to get your message across.

In other words, you would have greater luck getting potential customers to watch a full 3-minute video than read text with the same message that would take them almost double the time to read. It is also worth noting that email open rates increase by 19% when the word ‘video’ appears on the subject line.

2. Videos allow you to create a more memorable impression than text

Videos allow you to communicate your very important message while entertaining your viewers, which is what the most effective video ads do. Using text to do this will likely require a longer piece, decreasing the likelihood of your viewers reading through it. Additionally, viewers are far more likely to remember a video they watched than a written piece they read.

You also get the chance to give your brand a human touch through direct personal messages, something that will help build your reputation and customer trust. Keep in mind that more people today will recommend a company after watching their video.

3. Videos are actually quite affordable

Contrary to what many assume, video marketing need not be time-consuming, expensive or complicated. At its simplest, you can actually use your smartphone or a budget camcorder to create something that will capture your audience’s attention.
Cheap lighting and some help from a video editor to give it a professional touch should not cost much, and you gain all the benefits of video marketing that big brands enjoy.

4. Videos improve your SEO

Simply put, Google loves videos. Posting videos on your site is a great way to increase your search ranking. In fact, research from Forester showed that when there’s a video on your web page, it is 53 times more likely to appear on the first Google results page.

Helpful tip: It’s advisable to have a couple of videos on your site. However, ensure that each video offers some value to your viewers and is not just promotional. Teach them something new or entertain them for the best result.

Any business set to succeed in this day and age cannot afford to neglect the need for video marketing and its benefits. Smart business people are not asking whether they should use video marketing; they’re asking how they should use it.

4 Major Ways Local Business Directories Can Help To Improve Your Advertising

tips for using local directories for advertising

There’s really no point of having your business online if customers cannot find you. Unfortunately, a lot of business owners do not take advantage of one of the most helpful yet simple tools to improve their online visibility – local business directories.

These directories typically provide the most basic information on companies such as the business name, address, contact information and website. Listing your business in a local directory allows you to provide accurate information about your business that can easily be found by a wide base of potential customers.

Here are just some of the benefits you may be missing out on if your business information is not yet listed in local directories:

1. Targeted Advertising

Most customers will use local directories when looking for a particular company, service or product. They will typically use a search term that includes the product or service and their geographical area. If you have not availed your local directory submissions, your business will probably not come up among the first results, so you’re essentially missing out on a lot of traffic. Additionally, these customers are likely performing these searches to make a purchase, so you cannot afford to miss out on this simple form of advertising.

2. Improved Inbound Marketing

When you include your website URL as part of the information you provide, this provides valuable inbound links to your website. As a result, the ranking of your website on popular search engines could improve, which would then increase the number of visitors and potential customers to your site.

Keep in mind that Google Search holds a lot of these local directories in high regard, so you receive a dramatic boost in search rankings by simply being listed in one or more of them.

3. Boost Your Local Business Growth

Business directories offer the most convenient way for potential customers to gain accurate information on business including the name, address, phone number and website. As such, when your online listings are accurate, customers are able to easily find you when using local search apps or directories. This is also why you must ensure that your information is up-to-date and check regularly for updates.

4. Enhance Your Reputation

A person that uses online directories is in most cases ready to make a purchase and is looking for reputable business. The simple fact that they can find your business on an online directory is viewed as good reason to trust your business. It is therefore logical to expect that the level of trust among customers increases with the number of reputable directories in which your business is listed.

Helpful tip: Make sure the business details provided on different directories (including your business name, address and phone number) are the same. If they are different, your business will be viewed as different multiple businesses. If your business can be found in different locations, then you need to differentiate them based on the particular geographical areas.

The best part about using local directories for advertising is it’s free, or comes at a very low cost. Additionally, it generates organic traffic to your website, something you can never have too much of.

If you’re looking for expert advice on how you can make full use of the most reputable local business directories, or to talk to an online marketing expert, please contact us today.

Why pay attention to your online reputation?

why you need reputation marketing A few tips on why you need to take care of your online reputation including monitoring, managing and marketing.

I had a client today call me and ask about their online reputation. They have been spending tons of money advertising and not seeing any return on their investment (ROI).
They said they have been spending lots of money on Google Adwords, Facebook marketing and in their local newspaper. They have even updated their website and hired a local writer to start writing content focused on their products and services.

I said to them this is great but what does your online reputation look like? I did a search for them and then realized their reputation sucked. They had lots of bad reviews and even had a few websites with a 1 Star.

I gave them a few tips on how to get started repairing their reputation but I also said this takes time and you need to monitor and market your reputation.

More and more people search online before making a buying decision so monitoring and marketing your reputation is a must. If you get one bad review this can have your potential client or customer going to your competition.

In today’s online world you must take your reputation serious. If you don’t you are putting your business at risk. Not only that if you monitor your reputation and for some reason there is a bad review then you will be notified right away and have time to respond to it before any new customers see them.

Every business is going to have bad reviews but if you respond correctly you can turn a negative review into a positive preventing any more things happening. If you see a Beta review you can change your working practices so it doesn’t happen again.

I hope this helps if you have any questions about your reputation or online marketing be sure to give us a call or use the contact us form on the site.

Why You Need to Use Videos in Your Marketing Plan?

Video marketing is a must for most businesses. Video is a powerful medium that allows you to make a connection with your customer and tell your company story that can be viewed on all types of devices. You can tell your customers who you are, what you do and how you can help them.

People of all ages watch video and the numbers continue to grow at a very fast pace. Videos can be very entertaining and can get your message across in a very short period of time. Incorporating video marketing in your marketing strategy for your business is an effective way to reach your potential customers.

Video Marketing for Small Businesses

Because video is accessible on all different types of devices like cell phones, iPads, tablets, social media platforms like Facebook and even on your website it is making video marketing for small businesses very attractive because your message appears everywhere which is available 24/7.

More and more people search online for business reviews before making a buying decision so what better way to get your message across with using videos.

Benefits of Video Marketing

You are more likely to watch a video then read, video is a better way to communicate with your potential customer, people watch video on all types of devices so you can get your business message across any time, consumers find videos helpful in making a purchase decision, videos give a positive impression of a company, video marketing can be a very inexpensive way to market your business.

Marketing Your Videos

Publishing your video on the video sharing websites is a great way to market your business. These video sharing sites have a loyal base of viewers which can turn into your customers. There is specific types of video sharing sites and publishing your videos on these types of sites can have a greater impact on your marketing.

Using Video Marketing To Convert Customers

There are many ways a small business can use video marketing to increase their online presence in the eyes of a potential customer and then convert them into paying customer.

1. A general marketing video will help promote your business 24/7
2. You can demonstrate a product or service
3. You can create video reviews from your positive feedback
4. You can be interviewed as an expert and then publish your video.
5. You turn an FAQ’s page into videos.
6. Create company videos from parties and special events.
7. Create how to videos explaining things.

There is many other ways you can promote your business using video but these are a few of the top ones.

The disadvantage when it comes to using video is it can take some time to create them. They should be professional design and have a message about your business, your products and services. Sure you can create videos with your mobile phones but videos you use for promoting your products and services should be professionally done.

Also it takes time to publish your videos to all the major video sharing sites. This is something you might want to think about hiring a video production company/video agency to make your video and if possible get them to publish for you.

If you have any questions about video production services for your business or publishing your video be sure to give us a call. We can help you out.

Forget Your SEO Build Your Reputation With Reputation Marketing

What do you think they do? They go online and look at your reputation. If you have a great reputation they most likely will pick up the phone and call you.

If you reputation sucks then there is not chance or a very slim one they will call you and want to do business with you.

Having a great online reputation helps build trust and now a days more and more people want to do business with people and businesses they trust.

There is several ways you can build trust.

1. Promote your online reviews using video. People love videos so if they find a review about your business in video format there is a better chance they will watch it and call your business.

The more positive reviews you have online the more these are changes are going to love your website.

2016 Online Marketing Recommendations

I recently had a client asked me what was the best way to succeed with your online marketing in 2016. Learning from the past, Google now relies on social signals. What this means is if you publish one of your posts on your Facebook page and someone clicks on the link this is classified as a social signal.

There is tons web 2.0 websites on the Internet so it doesn’t have to be just Facebook. Other properties could include Twitter, Diigo, Delicious, Google + etc. When someone finds your information on one of these sites and then clicks on your link this is classified as a social signal.

Also if someone finds your post on one of these web properties and shares your post with their friends this is also classified as a social share.

This not only counts as a social share but if your posts gets shared amongst other friends and gets posted on other accounts this also creates as a possible backlink.

So my quick answer to succeeding with online marketing in 2016 and beyond is:

1. Have a properly built website that is search engine friendly. This is like the foundation of your home. If built properly the search engines can and will understand what your site is about and rank it accordingly.

2. Post/publish related information on your website. With Google’s new semantic search trust is a huge factor. If you can provide high quality content this builds trust.

3. Syndicate your content to all these web 2.0 properties. People don’t rely on Google for information they search on multiple social media sites to. So having your information on these sites people can find it.

4. Submit your RSS feeds to the major RSS directories. This will help your content get published across the web.

5. Publish a press release announcing some of your services. This is a practice that has been going on forever. These press releases should have a link pointing back to your website so this will help your SEO

6. Build your reputation. More and more people look for reviews and your reputation about your business. More and more people search online before buying a product or service so if you have a five star reputation there is a greater chance they will become customers of yours.

7. Build your marketing funnel. If someone comes into your shop or visit your website there should be a way for you to get their contact information. This way you can market to them over and over.

8. Share and market all your web 2.0 properties.

I hope this helps. SEO is not like the past where you can just build backlinks to your site. Google now looks for social signals that are about your business and brand. Sure back links do have a part in website SEO marketing but they are becoming less and less important. Social signals are becoming more important in 2016 and in the future.