Benefits of PPC Advertising

I got a call from one of my clients today asking about what is the best way to generate traffic in the quickest amount of time possible. I told him pay per click (PPC) advertising is the quickest way to start getting calls for your business. The benefits of PPC advertising are great. Other than spending money up front you can quickly have traffic coming to your website in no time.

Pay Per Click (PPC) marketing is a form of paid advertising provided by all the major search engines like Google, Yahoo and Bing. It works on a pay per click basis. Different industries with more competition the clicks will cost you more.

Another advantage of pay per click marketing is your ads appears at the top of the search results on a desktop and a mobile device. More and more people search online using a mobile device so this is a fantastic way to advertise your business.

For pay per click marketing you don’t have to rely on the search engines to start generating traffic. Not like SEO where it can take time to see the results. Pay per click marketing happens fairly quickly. Once you have your ads set up and your website/landing page you could be seen traffic in a few hours.

The disadvantage is its cost you money. Every time someone clicks on your ad it costs money. Depending on the competition, industry type, how many people are advertising all these factors increase the costs.

When you think about how much money it costs for SEO and how long it takes to see results using pay per click marketing is a great alternative if you need to start getting traffic and more business right away.

If you have any questions about your PPC marketing be sure to leave a comment below.

 

Make Money While You Sleep 24/7 Using Email Marketing

Email marketing is a great way to stay in contact with your existing or potential customers or clients. If it is programmed and automated properly you can make money 24/7 while you sleep.

It’s one of the most over looked ways of generating revenue for your business. Email marketing is one of the best ways to stay in contact with your clients and you can sell to them over and over.

For any upcoming specials or coupons you might have or any other products or services you offer you can email your customers or clients notifying them. This is a great way to sell your products and services.

Email marketing is very inexpensive as well. For a few dollars per month you can send out thousands of emails. The return on investment ROI is extremely high. You are paying a small monthly fee is then after a few sales everything is profit.

Also it can be automated. Once the emails are set up then it runs on autopilot. Emails can be programmed to go out at certain times so all the work is done for you after the initial setup.

Another option you have is to send out emails whenever you want. You can write an email and send it out. It doesn’t have to be programmed

Every time a customer visits your business you should be capturing their email address. For example you could have a contest of some kind offer a coupon or their next purchase. In order to receive your offer they would have to add their name and email address into a program of some kind or on a piece of paper. What you have their contact information you can send them more information in the future.

Alternatively if someone buys from you once they have paid for their product or service you can then ask them for their name and email address. You could have a CRM (Contact Management Program) open on your computer you could quickly add their name and email address. For even more power could ask for their cell phone number and you could text them your any upcoming offers.

Alternatives you have is to provide value. You don’t necessarily have to offer anything for sale but you can send them some information about whatever your business represents. An example would be if you own a gardening shop you could send them information about getting ready for spring and the things you can do now to get ready.

You can also send information about planting garden planters. This could be a helpful video or some text with some steps on how to get the best plants.

The options are endless. You provide valuable content people will love you. Once they love you they will trust you and will buy from you.

The hardest thing is taking the first step to start capturing the contact information of your clients or customers.

Once you do it will be one of the best decisions you will ever make. Better yet hire a professional like us to take care of it for you.

Digital Marketing Consulting Services in Vancouver BC

internet marketing consultant vancouver bcWe are a digital marketing consultancy agency located in Vancouver BC Canada. Vancouver is a city in Canada with a population of more than 603,000 people. It comprises communities like Marpole, Oakridge, Point Grey, Kitsilano, Yaletown among others.

The city also is regarded as one of the most populated in Canada. Thus the high population provides a bigger market for the commercial business in this region.

The population is tech-savvy, and hence they have fully adopted the concept of online shopping. It is, therefore, necessary for the commercial business to embrace digital marketing to increase their access to this online population.

As a consulting agency focused on helping local businesses with their digital marketing. Our consulting services will formulate a plan for you to implement or one of your staff members. This plan will help increase your online visibility and get your phone to start ringing because customers will be finding your business across the Internet.

Other services we provide are social media marketing, email marketing, website building, and business listing to those companies that would like to outsource these services. We have both the technical capability and experience to get the job done. Other than consulting some of the services we provide are:

Web design – creating a website that sells

Digital marketing has become a trend across the city of Vancouver and across the globe; a company cannot compete favorably if it doesn’t conform to the technological changes. The starting point of a company venturing into digital marketing is to create a website that sells. This will enhance visibility online through search engine optimization. Customers looking for similar products or services will be able to locate your business efficiently.

As a digital marketing consultant, we will create for you a customer friendly website that will take your business selling to a higher level. We will optimize the website by including relevant information about your location, contact details and what your business is about.

For your website you need to include the services you provide and the area in which you service. If you have any questions about our SEO consulting services be sure to fill out our discovery form.

Besides the necessary information, we will provide a product description of your products and services. Your website should have shorts videos demonstrating how the products are used and then be posted to online video sharing platforms like YouTube.

Your website will also be easily accessible on mobile phones as well as all the other digital devices. A website will generate the necessary traffic into your business and consequently increase the sales volume.

Having a website gives your customers 24/7 access to your business, they can easily find more information, place orders and make payments through electronic means without the need to be physically present in your store.

Email marketing

Email marketing has revolutionized the marketing industry. The company can electronically generate commercial emails and send them automatically to potential customers to pitch for more sales. The emails are designed with a call to action button at the end which customers can click and be redirected to the website for further information.

Some email marketing tips for small businesses include it doesn’t require specialized training to the employees. It is a great thing to outsource because it takes a lot of time to set up but it can be done in-house. You should think about hiring an expert so you can focus on running your business and not email marketing.

Your business can also use emails to maintain a long-lasting relationship with existing customers. You can send them promotional information, invite them to participate in the prize-winning the competition and even inform them about the changes in the business.

You can also ask them to leave a review.

Website reviews

Customers have become ethical; they are now sensitive about the kind of products they purchase and more importantly from which company. Before they decide to buy they conducting market surveys, research for information about the products and the companies that provide them.

Some of the information they look at is the reviews given by other buyers about the company. Therefore, the ratings that customers give your business matters. For example, a 5 Star review will do wonders for you. We provide for the necessary online tools to help you manage and satisfy your customer needs. It is only a satisfied customer who will give an excellent review and come back and spend more money with you.

Social media marketing

Social media can break or build your business depending on how you use it, and how you engage your customers. People are now able to access information quickly and the information can now spread to many people within a short time courtesy of social media. Nowadays people live with the world literary in their hands.

As a digital marketing consultancy in Vancouver, we will hold your hand into social media marketing. We will assist you to create your company profiles on Instagram, Twitter, Facebook, YouTube, and even Snapchat. We will train you how to engage your customers, what kind of in formations should you post and more importantly how to generate sales leads using social media.

The posts on the sites will include a call to action button and links to your website. Your potential clients will also have the option to share your posts, like and comment whenever necessary.

Citation services.

The first impression to customers is all that matters in business. Your business needs to make a good first impression across all of the major online directories. This should include your business name, address and phone number. Thousands and thousands of people use these online platforms so you have your business name displaying correctly for a proper citation.

You don’t get second and third chance to impress the customer, because many don’t have that time. Customers are attracted by the design of the website, language of communication, how they are treated at first encounter and how you present your products to them.

We will list you’re your business in the online directories available in Vancouver and Google Maps and your Google My Business page. This will enable to make an entry into the digital space. We will also design citations that are impressive to customers, authentic and unique. The call to action button will come handy in directing them to your website.

Google My Business Page

Making your business visible on the internet will go a long way in enhancing the success of your marketing strategy. Having a stronger online presence increases your ranking on the search engines. Customers will prefer to choose sites that come first on the search engines.

As a marketing agency, we will manage yours Google My Business (GMB) page regularly to enable your business to stay relevant with current information.

As an agency, we have developed a three-step process for growing your business marketing strategy online. First, developing a good online reputation. The reputation of an organization is key to its success online. A bad reputation will destroy your business while an excellent reputation will create a good relationship with customers and provide a favorable business environment.

It doesn’t matter what kind of advertising you do. If you have a poor online reputation people are not going to do business with you. Improving your online reputation is mandatory in today’s online world where people are connected all the time.

To help you create a good reputation, we will do media monitoring for you. We will review posts by online users about your company and products. For instance Facebook posts, YouTube videos, customer’s reviews and blogs. We will then advice you accordingly on how well your business is doing online.

The second step is creating traffic to your website. The number of people visiting your site on a daily basis dramatically determines your sales volume. High traffic implies more sales and vice versa. We will use tools like email marketing, business listing, social media posts, and Google Ads. All will have a call to action button that prompts customers to either give you a call, visit your website, send you an email or leave their details for you get back to them.

The third step involves building your list. We will work with you to create and offer you can use to capture the contact information from potential customers that visit your website. This will help your business in keeping in touch with them and prompt further transaction.

Building a list will give you the opportunity to market to your customers over and over again. Once they buy once there is a good chance they will buy again so having an qualified email list is a huge asset for your business. This also improves the value of your business so if you are planning on selling in the future building an email list is something you should think about.

In conclusion, digital marketing provides a local business in Vancouver with a bright future; is set to change the way companies do their marketing. Therefore this is an outstanding opportunity to adopt. We are a very competent marketing agency regarding human resources, expertise, and even experience.

We can make the get the job done and increase your business profitability exponentially. If you are looking for a marketing agency in Vancouver or a digital marketing consulting company, look no further, we have your interests at heart.

If you have any questions about your digital marketing be sure to give us a call or book a discovery call using our discovery form which you can find it here.

Be sure to check out our other city Surrey BC for all your digital marketing consulting. 

 

 

Digital Marketing Consulting Services in Richmond BC

digital marketing consultant in richmond bc

Our digital marketing consultancy agency operates in Richmond BC (British Columbia). Richmond is a city that is part of Metro Vancouver Canada.

Richmond has an estimated population of 218,307 in 2017 and is south of Vancouver and is growing rapidly so is the commercial and local businesses. With the growth in commercial and local businesses the need for online marketing is a must. More and more people search online for businesses so if business owners are not actively marketing their business online they are getting left behind very quickly and loosing out on getting new business.

There are many communities in Richmond like Steveston, Mitchell Island, and Burkeville. The population in these communities provides local businesses with a large market for their products and services. Businesses that have not implemented a digital marketing strategy must embrace it to access the online market.

As an online consulting agency, we provide digital marketing services. We work with local businesses and formulate a marketing plan that will help businesses get more customers. Businesses can use this plan and do it themselves or use one of their employees in their office to do.

Alternately they can hire us using our done for you marketing services. This allows the business owner to focus on running their business and not worry about marketing.

Other services we provide are SEO consulting (search engine optimization), social media marketing, helping businesses get more website reviews, website building, citation services and listing your business in the local business directories. We also help businesses build a list of clients. Some of the services we provide are:

Website design – building a website that sells.

The use of a website in digital marketing is almost immeasurable. It is the most significant step when a company wants to venture into digital marketing. Optimization of the site ensures that it is visible on search engines. Majority of the people in Richmond BC are moving away from the conventional method of making purchases to online buying.

We will create for you a user-friendly website that is compatible on mobile phones and electronic devices. Your site will contain your business details like location, contact details, description of products and services offered. The site will be easy to understand and navigate through the various pages and features. Your customers will be able to access your business 24/7 – 365 days a year .

If you have an offer like a coupon or an electronic booking calendar your customers or clients can book an appointment or sign up for your offer which makes your website is a money making even at 3 AM in the morning.

Email marketing – a money making machine

With the developments in the digital email marketing business can now send promotional messages electronically to both existing and potential customers. This has the potential of generating more sales and getting more leads from the emails sent out.

Our email marketing services will help you stay in contact with your existing and potential new clients. If you provide an offer on your website visitors can’t refuse visitors will enter their name and email to get the offer. Once you have their contact information you can market to them using email marketing over and over again. Once in place this can be automated saving the business owner time and then making money with a push of the button or using automation.

If you have a question about using email marketing be sure to use our email consulting services by booking a discovery call here:

Website reviews – More 5 Star reviews the more money

Your company website must have a section to give feedback, reviews, and rating for your products and services. Currently, buyers have access to more information than ever before. Many understand what their needs are and website reviews are the list of factors to consider when shopping online.

More and more people search online for business reviews for local businesses before making a buying decision so getting more reviews is a must for any business wanting to succeed online.

Social media marketing

Social media has provided commercial businesses with an opportunity to access a broader market. It holds the potential to grow the company’s sales revenue exponentially. Majority of the people in Richmond BC have adopted the use of social media.

With the ever-growing popularity of cell phones social media is only a finger a way. People are able to socialize and entertain themselves but also source for products and services online.

As a digital marketing consultant, we will create for a Facebook page, Twitter handle, Instagram and Snapchat accounts that portray your business. Customers can then like or follow to get regular updates on product offers, new products and services. They can react to your post by liking, commenting or sharing. The social media posts will also provide links to your website that customers click on to access your site and then give you a call.

Citation services

Thousands and thousands of people search these online directories daily so it is a must for any local business that wants to get more business. Getting your business listed with your name, address and your phone number is a great way to get a citation. The more of these you get across the Internet the more powerful your online presence becomes.

This is a great way to make a first impression and get people visiting your website hoping to book an appointment, sign up for your offer or give you a call.

Google My Business Page

Our consultancy agency will help you create a Google My Page profile that is appealing and contains authentic information promoting your business. Whereby when an online user is searching for your business they will be able to find it from your GMB Google My Business page.

As a digital marketing consultant in Richmond BC, we adopted a three-stage procedure to market your business online.

First,create an excellent online reputation. More and more people search online for business reviews so not having a 5 Star reputation is going to hurt your overall sales.

Second, the creation of traffic to your websites. More traffic from email marking, Google ads, SEO, and Facebook posts increase the number of sales leads that end in a purchase transaction.

Finally, we build you a list of customers for your company. There are many customers in Richmond, Steveston, Mitchell Island, and Burkeville that you can ever imagine. But still, its possible to maintain a record of them electronically. The list should have their names, contact details and email address. The list will help to keep track of your customers and also help you keep in touch with them.

In conclusion, for a company to survive in this era of technological advancement, it must adopt digital marketing. The strategy will foster growth and access to a broader market. The city of Richmond has many companies that offer digital marketing consultancy services, but there is none comparable to us.

We have the experts and resources to help you achieve your desired results using online marketing. If you have any questions be sure to give us a call or book a discovery call us found on this page. https://solutionswebconsulting.com/discovery-call

If you live in Delta BC and are looking for a digital marketing consultant check out this page:
https://solutionswebconsulting.com/services/digital-marketing-consulting-services-delta-bc

 

 

 

Digital Marketing Consultant In Surrey BC – Ask Your Questions Today

internet marketing consultant Surrey BCWhether you’re a start-up or a long-time industry player, there is no denying that a strong digital presence is a must for any business. Back in the day, entrepreneurs had to rely on traditional marketing strategies to attract customers. However, for a booming economy like Surrey BC Canada, entrepreneurs are looking not only to sell to their neighbors, but to the world.

With this booming economy and all the changes happening on the Internet it is a great idea to hire a digital marketing consultant. From choosing an SEO consultant to a local digital marketing agency it is an investment you will wish you have done a long time ago. You can ask all your question answer and have a clear plan of action when it comes to your marketing or your local business.

Did you know that 50 million small businesses worldwide use Facebook to connect with customers? This is why it’s no surprise that a small start-up from Newton BC wants to take advantage of Facebook’s 1.3 billion users. A solid online presence can dramatically increase revenue and open opportunities for expansion.

While some local businesses may be well-versed in digital marketing, most are run regular folks who want to share their products and services to a global audience. Because they’re focused on growing their business, their SEO (search engine optimization), Facebook, Instagram and Twitter accounts often take the back seat.

We understand how hiring a professional digital marketing consultant can be daunting. However, having someone that is well-versed in the ins and outs of digital marketing does have a lot of advantages. For example:

– You have more time to focus on more important things like developing and improving products and services.
– You have a customized online presence and will be in constant communication with your target audience.
– You continue to build your brand and bring in revenue even when you’re asleep.

We understand the role of digital marketing in building a positive image for a brand. Our team are experts in digital marketing including using Facebook, Twitter, LinkedIn, Instagram, YouTube and other social media platforms to connect and build relationships with any type of customers.

Building a Best-Selling Website

A well organized, functional and visually stimulating website lets your clients know that your business operates in the same way. A broken link can discourage a buyer in the same way that a wrong email address can cause a delay in service. This is why it is important for every local business to ensure that every word, every graphic and every function is a direct reflection of their aesthetics and ethics.

We build websites that are aesthetically pleasing and functions like a well-oiled machine. We will capture your audiences by offering coupons and special offers to visitors who leave their email addresses. Your website can be viewed at its best from Desktop to Mobile.

List Building

Knowing your clientele is the key to building a list of responsive customers. Think of it this way – you probably won’t sell much of your plumbing equipment to teenagers, but you do want to reach out to homeowners who have a much better chance of needing them.

We can help you find your target audience and by using customized content, entice them to give you their emails. From there, we will build a list of customers that you can constantly market to and stay in contact with – an instant, recurring source of revenue!

Website Reviews

Consumers consider many factors before deciding on a purchase. One such factor are customer reviews. More and more people search for online reviews before making a buying decision. We will help you connect with your customers asking them to leave a review for you.

Citations Services

For an emerging business community like Surrey BC, it’s important for businesses to be part of directories that matter. Back in the day, directories mean phone books and newspapers. But in today’s digital marketplace, this means online directories where consumers “shop” for the products and services they need.

We’ll make sure your brand is seen in all the right places on the web, specifically chosen depending on your target market. We’ll find out where your customers are hanging out- and make sure they see your business first.

Thousands and thousands of people search these online directories for products and services so having your website appear in them will help your business get seen and get more customers.

Social Media Marketing

As more people are moving into Surrey, more businesses are also looking to reach out to these new potential customers. An easy way to do is by having active social media accounts that regularly posts engaging content and answers inquiries.

Did you know that you can use Facebook, Instagram or Twitter to target audiences? With the help of our digital marketing consulting services, we can help you formulate a plan to reach out and capture your audience via social media. It is a great way to communicate with your audience in real time!

Google My Business Page

Most entrepreneurs aren’t familiar with Google’s My Business Page. It’s a fairly easy to set-up service (but must be done right) offered by Google to local business owners to enable them to reach out to customers living in or around the same area.

GMB Pages appear below paid advertisements and above organic search results. This means your business has more chances of being seen by customers who are looking for similar products and services that you offer.

Your GMB page also appears on your mobile device so it is a marketing strategy you must take serious if you want to get more customers.

Our team will make sure that your Google My Business Page is attractive, efficient and drives your revenue. We’ll make use of Google’s focused searches to zone in on your target audience to get you real results.

What We Do

We are a digital marketing consulting agency. It is our aim to help businesses in or around these communities in Surrey BC reach out to as many customers as possible by utilizing the power of the internet:

– Cloverdale
– Newton
– Guilford
– Fraser Heights
– South Surrey
– Crescent Beach etc.

If you don’t live have a business in any of these communities, don’t worry – we’ll be happy to work with you as well. Simply us a call and together we’ll formulate a plan that works for you. You can choose to implement the plan yourself or leave your digital marketing needs to us completely.

How We Do It

We use a simple, three-step process that is proven to work on any business model. Our partner entrepreneurs who are looking to increase website traffic, attract loyal customers and drive revenue use the R-T-L protocol:

1. Reputation. Online, you’re only as good as your reputation. Building a good online reputation takes time, good content and responsiveness to queries. We make sure your business is always seen in the best light in whatever form of digital media. Emails are answered, both positive and negative comments are addressed and service inquiries are attended to immediately. Your customers should receive the best service possible as this would prompt them to recommend you to their family and friend.

2. Traffic. There are many ways to drive traffic to your website and you can be sure we’ll be using all of them to help you achieve your goal. From Search Engine Optimization to Newsletters, our team will be with you every step of the way. We will also make sure that you understand the process and our expected outcomes – you’re the boss after all!

3. List. They say money is in the list. If you build your list you will be able to market to your potential customers and your existing ones over and over. A customer who has bought from you once will potentially buy from you again so if you can stay in contact with them using your list you are going to make tons of cash.

Some of you may be a little hesitant in hiring a consultation service to handle your digital marketing needs. We understand that you may have had some unpleasant experience with other agencies.

There is only one way to find out if we’re as good as we say we are – give us a call or fill out the form on our Discovery Page to avail a free consultation from us. Absolutely no strings attached. We’ve partnered with a wide variety of businesses – from start-ups to long time industry players – from all sorts of fields and delivered real results.

Pick up the phone and ask what we can do for you. Take advantage of our innate knowledge of digital marketing and earn your place among the world’s best companies.

Another city you might be interested in for your digital marketing is Richmond found here.