Online Reputation Management Services Richmond BC

Hi, Scott hear from Solutions Web Consulting. Do you live in Richmond BC and are looking for information about managing and marketing your online reputation? Be sure to watch our video because we provide some great tips and stats on why you need to make reputation part of your marketing strategy.

Meet Jack. Every day he searches online for different local businesses. Today he’s looking for the products or services offered by your business. He comes across your website, but since he’s never done any business with you, he goes ahead and searches for other people’s reviews. He’s not the only one. Because according to Business Week, over 70% of people search online for business reviews or ratings before ordering or purchasing a product or services.

But let’s go back to Jack, who while doing his research on your business, spotted a few negative reviews. Those reviews could come from a few unhappy clients or from your competition, but he doesn’t care about that and he just changed his mind.

In fact, 80% of people said that they changed their buying decision after reading a negative review. The situation would have been different if you would have handled those negative reviews, but how can you do that if you don’t even know they exist. Now that you know why you need online reputation management, why not let the experts handle this critical activity?

Call us today for all your reputation questions: 604 332-0065

Online Reputation Management Services Vancouver BC

Meet Jack. Every day he searches online for different local businesses. Today he’s looking for the products or services offered by your business. He comes across your website, but since he’s never done any business with you, he goes ahead and searches for other people’s reviews. He’s not the only one. Because according to Business Week, over 70% of people search online for business reviews or ratings before ordering or purchasing a product or services.

But let’s go back to Jack, who while doing his research on your business, spotted a few negative reviews. Those reviews could come from a few unhappy clients or from your competition, but he doesn’t care about that and he just changed his mind.

In fact, 80% of people said that they changed their buying decision after reading a negative review. The situation would have been different if you would have handled those negative reviews, but how can you do that if you don’t even know they exist.

Now that you know why you need online reputation management, why not let the experts handle this critical activity?

 

Why You Need to Use Videos in Your Marketing Plan?

Video marketing is a must for most businesses.Video is a powerful medium that allows you to make a connection with your customer and tell your company story that can be viewed on all types of devices. You can tell your customers who you are, what you do and how you can help them.

People of all ages watch video and the numbers continue to grow at a very fast pace. Videos can be very entertaining and can get your message across in a very short period of time. Incorporating video marketing in your marketing strategy for your business is an effective way to reach your potential customers.

Video Marketing for Small Businesses

Because video is accessible on all different types of devices like cell phones, iPads, tablets, social media platforms like Facebook and even on your website it is making video marketing for small businesses very attractive because your message appears everywhere which is available 24/7.

More and more people search online for business reviews before making a buying decision so what better way to get your message across with using videos.

Benefits of Video Marketing

You are more likely to watch a video then read, video is a better way to communicate with your potential customer, people watch video on all types of devices so you can get your business message across any time, consumers find videos helpful in making a purchase decision, videos give a positive impression of a company, video marketing can be a very inexpensive way to market your business.

Marketing Your Videos

Publishing your video on the video sharing websites is a great way to market your business. These video sharing sites have a loyal base of viewers which can turn into your customers. There is specific types of video sharing sites and publishing your videos on these types of sites can have a greater impact on your marketing.

Using Video Marketing To Convert Customers

There are many ways a small business can use video marketing to increase their online presence in the eyes of a potential customer and then convert them into paying customer.

1. A general marketing video will help promote your business 24/7
2. You can demonstrate a product or service
3. You can create video reviews from your positive feedback
4. You can be interviewed as an expert and then publish your video.
5. You turn an FAQ’s page into videos.
6. Create company videos from parties and special events.
7. Create how to videos explaining things.

There is many other ways you can promote your business using video but these are a few of the top ones.

The disadvantage when it comes to using video is it can take some time to create them. They should be professional design and have a message about your business, your products and services. Sure you can create videos with your mobile phones but videos you use for promoting your products and services should be professionally done.

Also it takes time to publish your videos to all the major video sharing sites. This is something you might want to think about hiring a video production company/video agency to make your video and if possible get them to publish for you.
 
If you have any questions about video production services for your business or publishing your video be sure to give us a call. We can help you out.
 
 
 
 

Forget Your SEO Build Your Reputation With Reputation Marketing

Building your online reputation is one of the best things you can do to help get more customers. What do you think happens when a potential client sees your ad in the local newspaper, finds your website in the local search results, see your paid ad in the PPC platforms like Google Adwords?

What do you think they do? They go online and look at your reputation. If you have a great reputation they most likely will pick up the phone and call you.

If you reputation sucks then there is not chance or a very slim one they will call you and want to do business with you.

There is a 70% chance if a potential customer sees your positive reviews they will pick up the phone and call you. There is a 60% chance they would recommend your services to a friend or family member.

Having a great online reputation helps build trust and now a days more and more people want to do business with people and businesses they trust.

There is several ways you can build trust.

1. Promote your online reviews using video. People love videos so if they find a review about your business in video format there is a better chance they will watch it and call your business.

2. Get interviewed as an expert. You can then take this interview and publish it as text on your website and on your web 2.0 properties. Better yet you can get interviewed using video and then take the video and shared on the top video sharing sites and then get the audio transcribed into text and then publish it on your web 2.0 properties, the online directories and your website.

3. Get your customers to leave reviews about your business online. This can be a challenging thing but if done properly your customers can leave a review shortly after they purchase your product or service.

You can use software designed to contact your existing list of customers and ask them to leave you a review. This can be extremely time consuming but it can be done. Another alternative you have is to use specially designed review software that is designed only for contacting customers to the leave reviews.

The more positive reviews you have online the more these are changes are going to love your website.

When people find these positive reviews they will share your information and visit your website so the search engines call this a social share which is the future in website marketing. This is the future of SEO, people sharing your information in the social networks and then visiting your website.

Having a positive online reviews is one of the best ways to build trust with your customers and you will be seen as an expert. Nowadays more and more people want to deal with businesses that have a positive reputation. No matter where you advertise people are going to research your business looking for positive reviews so be sure to include reputation marketing in your marketing budget.

2016 Online Marketing Recommendations

I recently had a client asked me what was the best way to succeed with your online marketing in 2016. Learning from the past, Google now relies on social signals. What this means is if you publish one of your posts on your Facebook page and someone clicks on the link this is classified as a social signal.

There is tons web 2.0 websites on the Internet so it doesn’t have to be just Facebook. Other properties could include Twitter, Diigo, Delicious, Google + etc. When someone finds your information on one of these sites and then clicks on your link this is classified as a social signal.

Also if someone finds your post on one of these web properties and shares your post with their friends this is also classified as a social share.

This not only counts as a social share but if your posts gets shared amongst other friends and gets posted on other accounts this also creates as a possible backlink.

So my quick answer to succeeding with online marketing in 2016 and beyond is:

1. Have a properly built website that is search engine friendly. This is like the foundation of your home. If built properly the search engines can and will understand what your site is about and rank it accordingly.

2. Post/publish related information on your website. With Google’s new semantic search trust is a huge factor. If you can provide high quality content this builds trust.

3. Syndicate your content to all these web 2.0 properties. People don’t rely on Google for information they search on multiple social media sites to. So having your information on these sites people can find it.

4. Submit your RSS feeds to the major RSS directories. This will help your content get published across the web.

5. Publish a press release announcing some of your services. This is a practice that has been going on forever. These press releases should have a link pointing back to your website so this will help your SEO

6. Build your reputation. More and more people look for reviews and your reputation about your business. More and more people search online before buying a product or service so if you have a five star reputation there is a greater chance they will become customers of yours.

7. Build your marketing funnel. If someone comes into your shop or visit your website there should be a way for you to get their contact information. This way you can market to them over and over.

8. Share and market all your web 2.0 properties.

I hope this helps. SEO is not like the past where you can just build backlinks to your site. Google now looks for social signals that are about your business and brand. Sure back links do have a part in website SEO marketing but they are becoming less and less important. Social signals are becoming more important in 2016 and in the future.

 

Keyword Stuffing Video

Hi! It’s Scott here from Solutions Web Consulting. Got a call today from a guy, a remodeling contractor in Ladner, B.C., and he was concerned about keyword usage and keyword stuffing. So what I thought I’d do is create a quick video and show you an example of what not to do.

I came across this plumber’s site and it has to be one of the worst cases of keyword stuffing that I’ve seen. What the guy has done here is: he’s a plumber in Vancouver, and these are all cities inside or in the surrounding areas of Vancouver.

He’s even gone to the point of using communities inside the cities. So if you look at Richmond, Broadmoor, and Sea Island, these are all little communities inside of Richmond.

So what I would suggest to do here is to remove all these keywords from the footer. All these keywords were in the footer of the site and then remove all these keywords. I would then write an article for every city.

So taking Richmond as an example, you could write an article about the city of Richmond, and because Broadmoor, Sea Island, Burkeville, Brighouse, Seafair, Steveston, South Arm are all communities inside of Richmond you could mention these communities and then have a call to action, talking about your plumbing service or your remodeling service or whatever business you’re in and have a call to action to call you.

This way, in the eyes of Google, your Richmond BC article could actually and it should actually rank for the smaller communities inside of the main city.

Setting up your site and stuffing keywords like this might work for a while, but long-term, Google is going to see this and penalize your site. You might never get any traffic depending on how hard they penalize your site.

I hope this helps. If you found this video helpful, please subscribe to our YouTube channel. If you have a question about your website, be sure to use our contact us form on our website and send us your questions. We would be glad to answer them for you. Until next time. I hope this helps.

 

Welcome to SolutionsWebConsulting.com

 Hi, welcome to SolutionsWebConsulting.com. This is my very first post for a brand-new site. I have been working online for 10+ years and have many friends that own local businesses and they always ask me questions about the best way to make money from their websites. This is why I decided to create this website to help businesses make money from their online digital asset.

Did you know that there is more to your website than SEO. A lot companies try and sell you as SEO services but the real fact of the matter is SEO is only one part of your digital asset. If you can build your digital assets one step at a time it will become a money making lead generation magnet that will attract new clients for a long period of time.

Not only that your digital asset will increase the value of your business if you ever decide to sell. I hope you find this website valuable and if you are looking for certain information or have a specific question about your website be sure to contact us using our contact us form which can be found by clicking on the link.